Superb
Branding in Motion
Superb is a guest experience management company for restaurants, based in Copenhagen, Denmark. They provide an all-in-one system for restaurants including a personalised reservation platform, POS, and taking payments.
In 2022, they rebranded and contacted me to explore their branding in Motion.
Project itinerary
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Animating the logo with purpose and a story. Provoking interest, elegance and showing the brand’s identity.
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Showcasing all of the work and care that went into the 2022 rebrand, in a punchy and energetic Brand Video to show off as part of the big reveal.
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Exploring the way the brand lives and moves in the background, through a series of Gradient Motion pieces. These were used in apps, the restaurant’s POS system, and online.
01 Logo Reveal
The Spark
The new Superb brand is all about igniting magic, and all magical
experiences start with a spark.
The idea behind the movement came from writing a signature at the end of a meal when paying the bill.
02 Brand Film
03 Gradients
Exploring the way the brand lives and moves in the background, through a series of Gradient Motion pieces.
These were used in apps, the restaurant’s POS system, and online.