CocaCola
Open Like Never Before.
August 2020 CocaCola Piccadilly Campaign after the Corona virus lockdown. Coca Cola and George The Poet unite to send message in current times of change, reminding people to be more open, than ever before.
Be 'open, like never before', think differently, embrace change, and better appreciate what was perhaps previously taken for granted.
— CocaCola
Listen
Open
Love
Summary
As part of the CocaCola and George the Poet campaign, in a world forever changed by a global pandemic. The message went on the iconic London landmark, filling the screen on the hour, every hour.
My Role
Breaking down the designs and finding creative ways to bring things together, and transition messages apart. Large scale 2D animation job, in a variety different sizes for the moving patchwork and large takeover. I feel I gave the campaign some personality to each section and enabled the messages to communicate clearly in an engaging way.
Team
Agency : recipe
Motion : Ben Poulton
Creative : Chris Fugallo
Design: Andy Allen