CocaCola Recycle
CocaCola Piccadilly campaign to make all of their bottles 100% recycled.
Patchwork.
Rebuilding the Takeover asset to work on a loop as it transitions around the patchwork at different sizes.
Summary
Recycling campaign 2020. The message went on the iconic London landmark, filling the screen on the hour, every hour.
My Role
Breaking down the designs and finding creative ways to bring things together, and transition messages apart. Large scale 2D animation job, in a variety of different sizes for the moving patchwork and large takeover. I feel I gave the campaign some personality to each section and enabled the messages to communicate clearly in an engaging way.
Team
Agency : recipe
Motion : Ben Poulton
Creative : Ross Nance
Design: Harvey Finch