
BetUK
Hit The Target.

A Better imagines what sport to place his next bet on, building up anticipation before each sports winning point.
Stepping up to a penalty kick...
The boxer eyeing up a fatal knock-out punch…
A sweeping tennis racket...
Running towards a crushing rugby tackle...
The Better places the bet and anticipates the rush of the final winning action of each sport.






Attending the shoots as technical lead for the green screen was a great experience. Seeing how to all works behind the camera and advising to get the best from the footage was a great achievement.
Working closely with the director, Mike Sumptor, from early
Graphic builds of concepts right through to final delivery.
Summary
My Role
The project really tested all of my motion skills, working with footage, shape layers, keying and compositing. Timing to audio and collaborating with a team.
Team
Directors : Mike Sumpter and Rebecca Montgomery-Cederhielm
Producer : Kim Barker
Motion Graphics : Ben Poulton
Flame Artist : Glenn Carr